Privacy Policy
Last updated: 7 May 2026
Cranberryhome Ltd is committed to protecting and respecting your privacy. This policy explains what personal data we collect when you use cranberryhome.co.uk, why we collect it, who we share it with, and the rights you have under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
If you only want to know what cookies we set, see our separate Cookie Policy.
Who we are
Cranberryhome Ltd (“we”, “us”, “our”) is a multi-award-winning interior design and property styling studio based in Bedford. For the purposes of UK GDPR, we are the data controller of any personal data you share with us through this website.
You can contact us at any time:
- Email: hello@cranberryhome.co.uk
- Phone: 01908 107185
- Post: Cranberryhome Ltd, Bedford, Bedfordshire
What we collect, and why
1. Information you give us directly
When you fill in a form on the site, we collect the data you submit so we can respond and provide the service requested.
| Form / surface | Data collected | Purpose |
|---|---|---|
| Contact form | Name, email, phone, project location, service of interest, intended start date, message | Reply to your enquiry |
| Lookbook gate | Name, email, lookbook year | Send you the lookbook and (if you opt in) follow-up materials |
| Virtual Makeover | Email, room photo, room/style preferences | Generate your AI makeover and email the result to you |
| Coco the Catbot | Conversation transcript, optional name and email if you share them | Continue the conversation, follow up if a lead is captured |
We may also retain a limited record of submissions for our own records (typically 24 months) so we can respond to follow-up enquiries.
2. Information collected automatically (analytics)
If you grant analytics consent in our cookie banner, we use Google Analytics 4 with Google Consent Mode v2 to understand how the site is used.
What’s collected:
- Page paths viewed and the order they were viewed in
- Approximate location (country / region only — IP is anonymised at collection)
- Device type, browser, and screen size
- Referrer (the site or campaign that brought you here)
- Custom event names we fire from our own forms and widgets (
generate_lead,lookbook_download_initiated,chatbot_open,chatbot_message_sent,makeover_generate,fab_action_click,file_download, etc.)
What’s not collected:
- Your full IP address (truncated by Google before storage)
- Form contents or anything you type into the chatbot
- Any directly identifying information (we never send your email or name to Google)
If you reject analytics consent, no Google Analytics cookies are set on your device and only anonymised, cookieless “pings” are sent — these are aggregated by Google into traffic estimates that cannot be tied back to you.
Google Analytics data is retained for 14 months before automatic deletion. Google acts as our data processor for this data.
3. Information from your conversation with our chatbot
When you chat with Coco, the conversation transcript is stored on our server (with your IP hashed using SHA-256 — never stored in raw form) so we can pick up where we left off and so a designer can follow up if you ask us to. After 5 minutes of inactivity, an automated process analyses the conversation to extract any contact details you shared and a lead score; this analysis is shown only to our studio team.
Lawful basis for processing
| Activity | Lawful basis |
|---|---|
| Replying to your form submission or enquiry | Performance of a contract (or pre-contract steps you’ve requested) and our legitimate interests in running our business |
| Storing the chatbot conversation history | Legitimate interests — providing the service and following up |
| Setting analytics cookies / running GA4 | Consent (granted via the cookie banner; revocable at any time) |
| Responding to legal obligations or fraud prevention | Legal obligation / legitimate interests |
Who we share data with
We use a small number of trusted suppliers who act as our data processors:
- Google (Google Analytics 4, EU-based servers where possible) — analytics and traffic measurement, conditional on your consent.
- Mailgun (EU region) — sending the studio internal lead notifications and our automated reply emails to you.
- OpenAI — powers Coco the Catbot conversations and the lead-analysis step. Conversations are sent to OpenAI for processing only.
- Leonardo.ai — generates the Virtual Makeover image. Your uploaded photo is sent to Leonardo, processed, and the result returned.
We do not sell your data, and we do not share it with marketing networks or data brokers.
Where your data is stored
The site is hosted on a UK-based server. Some processors (Google, OpenAI, Leonardo) may transfer or process data outside the UK; in those cases we rely on the UK Government’s adequacy regulations or Standard Contractual Clauses to safeguard transfers.
How long we keep it
| Data | Retention |
|---|---|
| Contact form submissions | 24 months from receipt |
| Lookbook lead records | 24 months |
| Virtual Makeover sessions | 12 months (then anonymised) |
| Chatbot conversations | 12 months |
| Google Analytics events | 14 months (Google’s default; we do not extend) |
| Email correspondence | While operationally relevant, then archived for 7 years for accounting |
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Erase (“right to be forgotten”) your data, subject to our legal obligations
- Restrict how we process your data
- Object to processing based on legitimate interests
- Receive your data in a portable format
- Withdraw consent at any time — including consent to analytics, by clicking “Cookie preferences” in the site footer
You can exercise any of these by emailing hello@cranberryhome.co.uk.
You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO) — see ico.org.uk.
Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top of the page reflects the latest revision. Material changes will be flagged on the cookie banner the next time you visit.
